Who We Are

Fair Park First is a non-profit organization overseeing the management and stewardship of Fair Park—a 277-acre Dallas City Park and National Historic Landmark.

As an organization, Fair Park First’s primary goals are to improve this world-class park, entertainment and cultural campus, and the community’s access to it, through the following initiatives:

  • Strengthen community inclusion and local programming at Fair Park

  • Update and refresh the 2003 Fair Park Master Plan

  • Preserving and enhancing Fair Park as a National Historic Landmark

  • Fundraising efforts to underwrite Fair Park improvements

  • Creating an internship program for surrounding High Schools

  • Increased sales & marketing awareness of current and planned events at Fair Park

  • Attracting new events and organizations to Fair Park for daily and annual events/activities

  • Supporting the resident cultural institutions

  • Attracting new tenants for underutilized facilities at Fair Park

  • Providing regular updates to the City of Dallas and other community stakeholders

  • Protecting Fair Park's art deco architecture and works of art

Improving a world-class park.

Our Partners


Spectra provides their clients access to a network of partnerships and integrated services that infuse operational excellence, unlock incremental value and enhance the customer experience. Spectra prides themselves on superior service, strong relationships and a client-focused approach that delivers innovative solutions across a wide range of sports facilities, convention centers, performing arts centers, state fairs, cultural institutions, private events and much more. To learn more, please click here.

Biederman Redevelopment Ventures

Biederman Redevelopment Ventures Corporation creates, redevelops, and operates parks, neighborhood streetscapes, and public spaces in mixed-use developments in 29 states and six countries. BRV was a major consultant in the planning programming and management of Klyde Warren Park in Dallas and will oversee programming at Fair Park. BRV’s founder and president, Dan Biederman, gained national prominence for his transformation of New York City’s Bryant Park. Biederman transformed a neglected, crime-ridden, drug-filled, dangerous midtown Manhattan space, into one of America’s grandest urban parks. To learn more about BRV, click here.

In the City for Good

Empowering Communities in South Dallas. In the City for Good will manage community outreach and engagement by strengthening relationships between the park and its neighbors and convening a local advisory group to make recommendations for Spectra and Biederman’s work. Advisory group members may include leaders from area schools, churches, nonprofits, businesses, neighborhoods associations, and local city officials. Our efforts will also help to extend Fair Park’s redevelopment benefits into surrounding neighborhoods, including through publicizing Fair Park’s job training and internship programs to residents of the community.

K Strategies

K Strategies is an award-winning public relations firm recognized for our success in developing effective and influential public relations, public engagement and diversity programs that empower organizations and engage stakeholders. Our reputation for excellence and years of building relationships with diverse communities makes us the go-to firm for results oriented public relations services.

A Message from Darren

As the President of the Board for Fair Park First, I would like to welcome and invite all of you to explore Fair Park. As a registered National Historic Landmark, it is a jewel in the Dallas Parks System.

I am excited to lead the efforts to create a destination park for a myriad of activities. Explore the Texas Discovery Gardens or see Broadway musicals at Music Hall. Retrace the cultural impact on American society at the African American Museum or learn of the history of Texas at the Hall of State. Embrace the spectacle and vibrancy of the Red River Showdown between…

Board Members

Darren L. James, FAIA

KAI Enterprises

Board President

Norman Alston, FAIA

Norman Alston Architects

Board Secretary

Veletta Forsyth-Lill

Civic Leader

Board Member

Rev. Donald Parish, Sr.

True Lee Missionary Baptist Church

Board Member

Emily Ledet

Bank of America

Board Member

John Proctor

Regional Black Contractors Association

Board Member

Arcilia Acosta

CARCON Industries

Board Member

Mercedes Fulbright

Local Progress, The Center for Popular Democracy

Board Member (Fair Park Resident)

Margo Ramirez Keyes

Key Development

Board Member

Ovidia Evelyn Amaya

Jubilee Park and Community Center

Board Member (Fair Park Resident)

Sonja McGill

Board Member

Jason Brown

Board Member


Board Member


Brian Luallen

Executive Director

Advisory Committees

  • Facilities & Preservation Norman Alston, FAIA - Chair
  • Fair Park First Community Coalition Rev. Donald Parrish, Sr. – Chair
  • Community Park/Masterplan Open
  • Fundraising & Donor Relations Open
  • Arts & Culture Open
  • Programming & Local Events Open
  • Finance Open
  • Education Open
  • Fair Park Stakeholder Open



Preserve and enhance Fair Park.

Your donation is an investment in the future of Fair Park. We’re here to make sure your gift is put to good work.

Have questions or feedback?

Send us a note – we are committed to being open and honest about our plans for Fair Park.

Stay in the know.

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