Who We Are

Brian Luallen

Executive Director

Brian Luallen has more than 20 years of experience in destination tourism and experiential events. His career has been dedicated to developing and delivering impactful experiences for employees and guests, re-launching attractions, and growing public-private partnerships.

Brian’s work transforming concepts into reality has been featured in Time Magazine, The Wall Street Journal and numerous other national media outlets. He holds degrees in education and pre-law from Georgia Statue University and enjoys living in Dallas with his wife, Tina.

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